The Free Fix-It Guide

Exactly what to fix on your Google profile, in order. Every line in your roast points to one of these steps. Most take under 15 minutes.

1. 1

   Ask every customer for a review

   Review count is the biggest part of your Roast Score.

   • Copy your review link from your Google profile (Ask for reviews).
   • Send it by text the same day the job is done.
   • Make it a habit: one ask per finished job.
2. 2

   Protect your star rating

   People compare stars before they call.

   • Ask every customer for a review, consistently, not only once in a while.
   • Reply calmly to unhappy reviews and offer to make it right offline.
   • Never offer gifts or discounts in exchange for reviews.
3. 3

   Keep reviews coming every month

   A profile whose newest review is a year old looks closed.

   • Set a monthly reminder to send review requests.
   • Spread asks out instead of sending them all at once.
4. 4

   Reply to every review within 48 hours

   Replies show the next customer someone is paying attention.

   • Thank the person by name and mention the job.
   • Keep replies short and specific; no copy-paste.
   • For a bad review: acknowledge, apologise, and invite them to call.
5. 5

   Upload at least 10 real photos

   Photos show what you actually do.

   • Add your logo, a cover photo, your team, your work and your vehicle or storefront.
   • Use real photos, not stock images.
   • Add a few new ones every month.
6. 6

   Add your website link

   Give people a way to check you out before they call.

   • Edit profile → Contact → Website.
   • Use a page that loads fast on a phone.
7. 7

   Set your hours, including holidays

   Missing hours make people guess, then call someone else.

   • Edit profile → Hours.
   • Add special hours before holidays.
   • Service-area businesses: set the hours you take calls.
8. 8

   List a phone number that gets answered

   Most local customers want to call.

   • Edit profile → Contact → Phone number.
   • Use a number that rings a person during your listed hours.
9. 9

   Post an update every week

   Posts show your profile is looked after.

   • Add an update: a finished job, a tip, or an offer.
   • Include a photo and a call button.
   • Pick one day a week and stick to it.
10. 10

    Check your category and services

    The wrong category can hide you from the right searches.

    • Pick the most specific primary category that fits what you do.
    • List each service you offer.
    • Write your own business description in plain words.

These steps improve how complete your profile looks. They don’t guarantee rankings.